A world-class innovation hub where great minds will collide to solve the problems of tomorrow. Our task was to create a complete branding system that would communicate the theme of people coming together and working in one place. The visual style is deliberately loud and powerful to resonate with the creative thinkers of tomorrow who have a desire to make an impact on the world.
The brand mark was designed to maintain its integrity across every possible application.
The brand identity brought together a high contrast colour palette, an impactful font, an illustration style that speaks to connections and a pattern that consists of colliding elements. The resulting brand identity is visually powerful and speaks with bucket loads of confidence. The key to bringing the brand to life is using the right balance of brand elements at the right time. A comprehensive style guide was produced to ensure that the correct balance is maintained.