Unprecedented turn-around-times for an unprecedented time. The speed of Covids arrival took everyone by surprise. The Australian public was suddenly bombarded with medical information from all angles and the government needed a way of taking control to provide accurate advice as soon as it was available. We created a brand for their information campaign in record time to enable them to get on the front foot and give the public a way to instantly identify the latest advice.
During the briefing session it very quickly became obvious that this would probably be the most important brand identity i’ll ever work on and would play a small role in Australia’s history. I would have loved more time to craft the finished product and turn it into something more beautiful but as a designer your first priority is to your clients and this client needed something fast. I’m proud of the work we did here as it was a very uncertain time, agencies were firing huge amounts of staff over zoom and by proving that we were the right team for this campaign helped our agency pick up a decent sized piece of business right when it mattered.
A very simple style was created that allowed us to turn out official advice in a very small amount of time. All in a way that could be easily identified as the official advice from the government.
The CovidSafe device was applied to our messaging campaign to make it clear that the public could access the latest official advice through their phones.